01
research
causes
Burning fossil fuels
Deforestation
Industrial processes
Waste management
CONSEQUENCES
Air pollution
Health impacts
Rising temperatures
Food and water insecurity
02
CREATIVE BRIEF
Pairing a visual that focuses on the urgency for action and the consequences of inaction with an ironic title.
1/2
1/2
1. “Il faut s’adapter”
Highlighting the absurdity of sacrificing children’s future health due to adult inaction.
2. Bon Appetit!
Illustrating the trade-off between food security and fossil fuels.
3. On laisse tomber?
Dramatizing the consequences of abandoning efforts to mitigate climate change.
2/2
03
FINAL
The final poster depicts a melted earth akin to a dropped ice-cream cone on a summer day. The stamped title, symbolizing environmental footprint, adds texture and urgency. With the simple yet thoughtprovoking title “On laisse tomber?” (Are we giving up?), viewers are prompted to contemplate the consequences of neglecting environmental protection.